Thermal chamber experiments and outdoor testing show that Maluna Coolers outperform the leading competition. In 2017, a series of performance tests held inside a thermal chamber in which a Maluna and a competing cooler were exposed to 100ºF temperatures concluded that the original Maluna Cooler held ice more than 23% longer. In 2021, the Maluna Cooler once again went head-to-head against the leading competitor for two weeks under the Summer sun. The thermal performance test showed the new, USA-made Maluna Cooler holds ice 35% longer than the leading competition. In 2023, a third-party test by Outdoor Empire crowned the Maluna Cooler the best performing cooler out of a field of 38 coolers from a variety of brands.