“Maluna” comes from the Hawaiian word meaning “to rise above.” From day 1, we’ve set out to do just that by building the best cooler ever made. We dedicated ourselves to achieving better performance, smarter design, and tougher quality so that you can go further. We obsessed over details and created an innovative floating hinge design that would hold ice longer than the leading competition. Holding ice 20% longer meant 20% more trails, 20% more hunting, 20% more fishing, 20% more fun.
We didn’t just build a better cooler though, we built an incredible community of supporters and outdoor enthusiasts from all over the country. We provided greater access and were inspired to launch new colors and new projects including a Combat 22 campaign benefitting veterans. We also made a lot of friends along the way.
Now, as the flagship brand under EUFOURIC BRANDS, Maluna can do better better than ever before. EUFOURIC BRANDS is a family owned business based in Baxter, Minnesota. Along with its strategic partners, EUFOURIC BRANDS has over 30 years of experience in designing, developing, and manufacturing high-performing products right here in the United States.
Maluna’s future has never looked brighter. EUFOURIC BRANDS brings a new, dedicated customer service team, enhanced manufacturing capacity, and the operational support to help Maluna grow from coast to coast. There are new products on the horizon and performance enhancements that have already gone into our ice chests. The new Maluna Cooler is 100% Made in the U.S.A. and now holds ice 35% longer than the leading competition.
We can’t wait to share more about what we’re working on so that you can go even further with Maluna.
Meet the Haglin Family
and the team at EUFOURIC BRANDS