Lao-Tzu wisely said that “a journey of a thousand miles begins with a single step.” Before that, you have a dream – a destination in mind. We set out to build the greatest cooler ever made. This is our story of a thousand miles, one single step at a time.
Maluna has been a project about co-creation.
Through our successful Kickstarter launch last year, Maluna has grown through and for the supporters behind us. One Malunatic had the awesome idea to make a 22 quart cooler and offer it for the benefit of our Military Veterans. Thank you Abraham. This is what is happening now.
Maluna will soon launch another Kickstarter campaign specifically for this purpose. In the future, after the Kickstarter 22, Maluna will continue to offer a Veteran version 22 for their benefit and will also have a standard Maluna 22 available.
I have decided that 100% of pledged funds into this Kickstarter 22 project will go to support the campaign, provide pledge rewards to backers, and provide coolers to worthy organizations that will use them to help our Veterans. This will be a completely voluntary effort on the part of myself and Maluna.
Schedule: Production tooling has been kicked off and I expect to have the first sample in early July. The entire month of July will be a strong marketing campaign to gain attention and gather supporters. July will be when we will need your help the most to spread the word. THE KICKSTARTER CAMPAIGN IS SCHEDULED FOR AUGUST 1-31. Production and tooling needs to match the size of the campaign which is an unknown right now, but I expect first deliveries to start the first part of October.
Please share. Please participate. Please help. And be sure to include your email at MALUNA.COM/22CAMPAIGN to ensure that you will receive regular updates.
P.S. Thank you to Geoff and Robin for your service, your advocacy, your vulnerability, your original Kickstarter support, and the friendship we have gained.
Cooler Gel Packs
Gel packs claim to outperform ice in keeping ice chests cool. In this test, Maluna founder Scott Hoyt pits cooler gel packs against good old fashioned ice. Watch to see whether the gel is worth the investment or whether you’re better off freezing some H2O.
In the first “How-To” video, founder Scott Hoyt shows how to get a stronger grip on your Maluna cooler with some nifty hockey tape and even goes full chipmunk.
Small changes in elevation or even temperature can develop a vacuum lock on a cooler that makes it almost impossible to open. Maluna Unhinged coolers contain a patent-pending pressure regulator that maximizes the internal vacuum to -6 KPA and ensures that your Maluna can be easily opened.
Located behind the bottle opener, the pressure regulator contains a calibrated spring, a ball, and a rubber seat.
To check that the ball is seated properly:
Remove (unscrew) the bottle opener.
Locate the rubber seat which looks like a round plug with a pinhole in the center.
Gently push a pin or thin drill bit through the pinhole and feel for the ball inside.
The ball inside should move with pressure applied and push back against the seat.
It’s been a few weeks since we were successfully funded on Kickstarter and fulfillment is in full swing. Our first backers have already begun to receive their coolers and even more or on the way. Maluna founder Scott Hoyt is spending the weekend stuffing decals into envelopes and sharing some thoughts on the fulfillment process.
Today is the final day of the Kickstarter campaign, and Maluna creator Scott Hoyt is showing off everything that goes into making the world’s best cooler. In this post, Scott walks through the early concept of the cooler and shows the evolution from idea to design and prototype.
We’re just 1 day away before the Kickstarter campaign ends and Early Bird coolers start shipping out, and Maluna creator Scott Hoyt is showing off everything that goes into making the world’s best cooler. In the final installment of this four-part series, watch the careful attention to detail and the meticulous process by which the finishing touches are applied to each cooler before shipping.
We’re just days away before the Early Bird Kickstarter coolers start shipping out and Maluna creator Scott Hoyt is showing off everything that goes into making the world’s best cooler. In part three of this multi-part series, watch how the coolers are insulated and take a tour of the Maluna graveyard.
We’re just days away before the Early Bird Kickstarter coolers start shipping out and Maluna creator Scott Hoyt is showing off everything that goes into making the world’s best cooler. In part two of this multi-part series, watch how the ultra durable Maluna cooler shell is rotormolded and cooked in a car-size oven.
We’re just days away before the Early Bird Kickstarter coolers start shipping out and Maluna creator Scott Hoyt is showing off everything that goes into making the world’s best cooler. From the durable, polyethylene shell and polyurethane insulation to the drainplug, handles, and all the trimmings, follow Scott through Maluna’s production facility in this multi-part series behind the scenes look.
I spent several years of my career studying thermal dynamics for food safety, managing the design and manufacturing of insulated products. I was in the trenches. The laboratories, the manufacturing facilities, supplier engineers, materials suppliers, assembly lines, thermal chambers, temp probes, polymers, roto-molds, adhesives, coatings, injection molds, machines and buttons everywhere. Heaven.
I was the guy always asking questions all day, and finding so much new stuff to click about. It was all in public domain, nothing secret, but I just had not found this world before. Energy is a funny thing – heat takes the path of least resistance. A lot like electricity, water, and humans.
But the biggest lesson I had while studying energy: Question everything.
If I back up just a bit, there is a common thread through this. It was coolers. Nearly 10 years ago, I started traveling deep through the Baja desert several times per year. No matter your purpose in Baja, it is always a serious exercise in overlanding; a pursuit where preparation is the bedrock of success. You need to be damn sure you have a cooler that is up for the job. The only choice was Yeti. Back then, it was the longest lasting cooler, but they cost how much? REALLY? With one choice for a real cooler, people of passion paid the price. Perhaps that was their pricing strategy.
While I was in the trenches of thermal chambers and manufacturing facilities, I started to give my Yeti cooler the stink eye. You should NOT cost that much. It actually frustrated me because I felt like I was getting a pretty good look at the truth. From what I knew, I could build a better cooler, but I continued with my existing mandate. I did nothing up to this point.
Until I took inventory. What did I have? I had thermal knowledge. I had manufacturing knowledge. I had manufacturing resources. And I had a problem.
My problem existed that people were still paying way too much for coolers that should be much better.
I witnessed RTIC come to market. They fixed the pricing problem, but they did not fix the value problem. Zero innovation beyond replication. Others coolers showed up also, but nobody was innovating. The coolers should be much better. And Yeti? They are so expensive among other options – now a rather theatrical consumer purchase. And if they are as tough as you say, why does Yeti only have a 5 year warranty?
Why does everyone make the same cooler with the same seal that’s designed for a freezer? Why don’t they design a seal for a high performance cooler?
Now I’m not really sure how this next part happened. I think if it could be explained, or bottled up – then it wouldn’t actually exist. But I experienced it. I resisted the path of least resistance, and I started to put one foot in front of the other toward an unthinkable challenge. I had to find out if I’m supposed to build this new cooler.
I cut up my Yeti cooler into pieces (Don’t worry Yeti, it’s way past your 5 year warranty). More questions, more clicking. I built some proofs of concepts, tested, poked at, and determined yes, I can definitely build a better cooler. Phone calls, quotes, estimates, meetings, agreements, pushing, pulling, and suddenly one day, I said to myself “I’m going to do this. I’m going to be the cooler guy”.
That was just over a year ago.
During that time, I proved that my crazy hinge idea and other improvements absolutely holds ice longer. I drew a huge smile when I found this to be not only an idea, but the truth. I found my professional purpose, it was now MY challenge, and I decided to own it.
I have designed, built, and tested the Maluna Unhinged cooler. It is awesome. By far, my biggest ever accomplishment. I just delivered more than 100 trial production run coolers to the Maluna Unhinged Focus Group on Facebook, and everyone is super stoked. Thank you to everyone in that group for your continuing support and encouragement. Please keep it up, I need it.
I have worked with my partners to prepare a dedicated overseas production facility, with brand new equipment. I have designed and built production and QC procedures, put together a production schedule, secured materials supply sources, prepared a fleet of molds to support a strong production presence.
I have decided to offer this cooler as a project on Kickstarter. It’s scheduled for March 1 campaign, and I will be prepared. I will have a solid amount of inventory ready to ship to the early backers as soon as the campaign concludes, and if necessary, production will continue to double shift until every cooler is shipped. My manufacturing team is rock solid. I have worked well together with this crew on many challenges for several years, everything seemingly preparing us for this project.
Here is the important part: The people, equipment, materials, and supplies are already in place to support the schedule of deliveries I will offer on Kickstarter.
I intend to sell the Maluna 50 quart (actually 52.5 quarts) cooler for under $200 as a special price during Kickstarter with a lifetime warranty. This compares to the Yeti 65 (actually 57 quarts) which sells for $400 with a 5 year warranty.
Please join me on this journey. I am less than 8 weeks away from launching the campaign, and there is a lot to do and discover. I’ve had a ton of fun sharing this journey so far and making new friends. I will continue to share every step of the way. 2017 is going to be a choice year, I look forward to sharing it with you.